The complete commercial unit deploying across Florida, the health-system relationships already in place, and the near-term opportunities that make our confidence in this program high.
Not a hire we still have to find — a complete commercial unit that already exists. Each brings a distinct form of access to Florida's interventional suites.
Front-line device reps who have spent their careers inside cardiovascular service lines and cath labs. They already sit across the table from the interventional cardiologists, EP physicians, and lab directors who decide what enters the suite.
A licensed physician assistant with five decades in the OR, cath lab, and IR suite. Speaks the physicians' language, understands the workflow, and carries the standing that turns a cold introduction into a peer conversation.
X-ray-trained technologist with a radiation-safety specialty — the exact discipline EggNest is built around. When the pitch is scatter-radiation reduction, this is the voice that techs, RNs, and radiation safety officers believe.
A senior software engineer and architect who also brings 12+ years of marketing. Builds the AI targeting assistant, the always-on outreach systems, and the live pipeline analytics that let a small team cover the whole Florida market.
These aren't cold territories — they're rooms our team already stands in, chosen because they're where EggNest's value is sharpest. Below the settings, the named Florida systems we're already credentialed into.
For an investment of this kind, the bar is showing why the confidence is earned — not asserted. Four reasons.
Clinical, technical, and sales — credentialed and ready to deploy. There's no hire to source, onboard, or risk. Day one is day one.
The access above is real and Florida-specific. We begin inside existing relationships, not at the bottom of a cold-call list.
EggNest reduces scatter radiation — and the ALARA+ mandate makes protection urgent. Published data does much of the selling for us.
A $90K six-month pilot versus a ~$180K/year single hire means Egg Medical proves the model — with a full team, not one rep — before committing to headcount.
Let's map the specific accounts, confirm the targets, and set the shared dashboard so you can watch the confidence prove itself in real time.